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The public health campaign to sell people on COVID-19 vaccinations is more than a year old, but its success is limited. The latest strain of the virus shows that unvaccinated people are significantly more likely to contract the omicron variant, resulting in higher rates of hospitalization and death.
This reality raises a question – why are people refusing the shots? What’s gone wrong with the public health message?
Early on the focus was on mass vaccinations, which convinced many millions of people. When the numbers stalled, it was time for incentives; get a shot, win a gift card or a car. In West Virginia, the campaign became, “Do it for Baby Dog,” using the governor’s English Bulldog as a mascot. But few of these efforts are swaying vaccine-resistant people.
So, what will work?
In this episode of Us & Them, we hear why vaccination campaigns were successful in the past, and the approach many experts say we need to start trying.
This episode of Us & Them is presented with support from the Greater Kanawha Valley and the CRC Foundation.
This program is made possible by funding from the National Endowment for the Humanities and the federal American Rescue Plan Act of 2021 through the West Virginia Humanities Council. Any views, findings, conclusions or recommendations do not necessarily represent those of the West Virginia Humanities Council or the National Endowment for the Humanities.
Subscribe to Us & Them on Apple Podcasts, NPR One, RadioPublic, Spotify, Stitcher and beyond. You also can listen to Us & Them on WVPB Radio — tune in Thursday, Feb. 24, at 8 p.m., or listen to the encore presentation on Saturday, Feb. 26, at 3 p.m.
On this West Virginia Week, another round of school consolidations in the state, the Republican caucus lays out plans for the upcoming legislative session and a Nashville poet and songwriter channels a connection to LIttle Jimmie Dickens. ...
Continue Reading Take Me to More NewsThis week, a poet and musician draws inspiration from a distant family connection to the Grand Ole Opry’s Little Jimmy Dickens. Also, for 15 years, a Virginia library has been hosting a weekly Dungeons & Dragons game for teens. And, a taxidermist in Yadkin County, North Carolina found her calling before she could drive a car.
Continue Reading Take Me to More NewsA lot of people who came of age listening to the Grand Ole Opry know Little Jimmy Dickens. With his clever songs and his rhinestone-studded outfits, the West Virginia native influenced a generation of performers. Now he’s remembered in a new book of poetry.
Continue Reading Take Me to More NewsFor some Americans, this year’s political earthquakes hit close to home. Trey Kay reflects on federal budget cuts, the elimination of programs and agencies and the resulting layoffs of hundreds of thousands of workers. 2025 was also a year highlighting escalated immigration enforcement, and the deployment of National Guard troops in U.S. cities. One of those missions resulted in the tragic loss of a West Virginia National Guard soldier. On this end-of-year episode of Us & Them, we examine how today’s culture-war battles are reshaping the nation’s foundation.
Continue Reading Take Me to More News
