When your organization sponsors West Virginia Public Broadcasting’s radio, television or digital programming, the benefits are specific and unmatched by other mediums. WVPB’s engaged audience desires reliable media that is impactful and engaging.

We deliver established news, enthusiastic entertainment, and trustworthy educational programming to a diverse audience. When your organization supports the programming West Virginia Public Broadcasting’s viewers, listeners and readers love, our audiences are significantly more likely to support your organization.

Contact a Sales Representative!

Annie Thompson, Media Sales Associate
Phone: (304) 556-4969
Email: athompson@wvpublic.org

Deborah Fernsell, Media Sales Associate
Phone: 304-556-4905
Email: dfernsell@wvpublic.org

Why Should You Support WVPB?

Sponsorship Benefits

Your clear and direct sponsorship messages will stand out in an uncluttered environment and will make the most of a highly credible atmosphere. This gives West Virginia Public Broadcasting’s audience the chance to take action and support your brand.

Audience Engagement

West Virginia Public Broadcasting’s highly engaged audience desires content that informs and inspires.

  • Educated – Our audience values education and makes it a life-long priority.
  • Influential – They create word of mouth influence throughout corporate and social networks.
  • Affluent – With discretionary income, they have vast purchasing power.
  • Business Leaders – They own businesses, have careers in government and related positions in the private sector.
  • Community – They lead and participate in community initiatives.

NPR is the #1 and #2 drive time news/talk radio programs in America

89% of listeners agree that NPR provides information not provided by other media outlets

WVPB Radio

NPR Is Impactful and Engaging

  •     80% of NPR listeners consider NPR “personally important” to them
  •     82% of NPR listeners take action in response to something heard on NPR
  •     73% of NPR listeners hold a more positive opinion of companies that support NPR
  •     70% of NPR listeners prefer to do business with companies that support NPR

NPR Is Influential

The NPR audience is comprised of leaders in the private and public sector or their own entrepreneurial ventures

  •     104% more likely to work in top management
  •     69% more likely to be C-suite
  •     113% more likely to be a self-employed professional


WVPB TV is educational, established, and enthusiastic

  •     88% of PBS viewers agree that ongoing learning through life is very important
  •     PBS viewers are 86% more likely to have investments worth $250K+
  •     PBS viewers are 27% more likely to take 3+ vacations per year

PBS Corporate Sponsorships Builds Trust

  •     74% of viewers appreciate the clutter-free environment, and 57% have a more favorable view of brands that sponsor PBS
  •     Consumers are 40% more likely to report they have been motivated to purchase from a PBS sponsor than from advertisers on other networks
  •     61% of viewers say that sponsors are different and better than other networks, with half saying that PBS sponsors are high quality brands

PBS Resonates with Diverse Audiences                         

  •     74% of viewers believe PBS content appeals to people of different ethnic backgrounds
  •     74% of viewers believe PBS content features a diverse range of people
  •     71% of viewers believe PBS is in touch with today’s culture

Online Presence

West Virginia Public Broadcasting reaches thousands of people in West Virginia, the United States and around the world every day on wvpublic.org.

Digital options include:

  •     300×250 (square web tile)
  •     Radio “pre-roll” sponsorship announcements on wvpublic.org live stream
  •     Podcast sponsorships

West Virginia Public Broadcasting uses WordPress Ads to provide accurate metrics on impressions and click-throughs. All online creative and messaging must adhere to Corporate Support Guidelines

WVPB Coverage Areas

Underwriting Announcement Guidelines

WVPB is a noncommercial public radio station licensed by the Federal Communications Commission (FCC). FCC guidelines allow noncommercial stations to acknowledge contributions over the air, but not to broadcast commercials or otherwise promote the goods and services of for-profit donors or underwriters.

Underwriting differs from commercial advertising in both sound and spirit. The public radio audience responds best to straightforward information presented in a concise, clear, and sincere manner. WVPB has established the following guidelines and retains final editorial authority over all announcement copy.

Each announcement must:

  • Be limited to 15 seconds
  • Begin with “Support for WVPB is provided by”
  • Contain the name of the business sponsor
  • Voiced by WVPB staff

Announcement copy MAY contain:

  • Business name/parent company
  • Business contact info
  • Value-neutral product or service descriptions
  • Description
  • Event dates and locations
  • An established, non-promotional corporate slogan
  • Up to 4 product or service listings
  • Length of time in business
  • Info about nonprofit giving campaigns, fundraisers, etc.

Announcement copy may NOT contain:

  • Value – price and sale information, free, specials, affordable
  • Calls to action statements which direct the audience – call, visit, try, etc.
  • Qualitative language – fine, great, superb, etc.
  • Comparative language – best, bigger, most reliable, oldest, largest, etc. 
  • Subjective language – fun-filled, enjoyable, long awaited, popular demand, etc.
  • Promotional language – pricing, promotion, or sale information (including free)
  • Mentions of awards or accolades – board certified, award winning, etc.
  • First or second person pronouns – I, me, you, we, us, your, my, etc.
  • Expression of a viewpoint on a controversial issue
  • Support of or opposition to a political candidate