WVPB had a conversation with Us & Them host Trey Kay earlier this week on the significance today of the 250th anniversary of America’s founding. This week, WVPB is hosting a special screening event at Marshall University with excerpts from Ken Burns’ The American Revolution, and Kay will lead a panel discussion. We once again hear from Kay, this time speaking with one of the panelists — Marshall University political science professor George Davis — about why revisiting the nation’s founding story still matters.
Iconic Company Restores Ghost Murals in Appalachia
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Long before website banners, T.V. or radio commercials, and electronic billboards there were murals. Coca-Cola Consolidated is working to restore its faded advertisements, or ghost signs, across Appalachia. Ghost signs are the murals painted on buildings at the turn of the century that are now faded disappearing. One of the largest murals, so far was unveiled last week in Hinton in Summers County. Along with the strong sentimental value to the rural residents, the signs still have a strong marketing value for the global company.
Advertisement in Hinton, W.Va. before …
Advertisement in Hinton, W.Va. during restoration …
Credit Jack Fralin / CCBCC
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CCBCC
A mural artist from from Roanoke, Va. worked had assistants to help restore the mural in Hinton, W.Va.
Advertisement in Hinton, W.Va. after restoration …
Credit Jessica Lilly
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The mural in Hinton, W.Va. stands 17 feet tall and 60 feet wide, one of the largest ghost signs restored by Coca-Cola Consolidated. It’s one of thousands of Coca-Cola ads painted at the turn of the century, many of them in the rural south.
Like other towns across Appalachia, Hinton now deals with a drug epidemic, empty store fronts, and a high poverty rate. Some folks in the area hope the restoration, brings revitalization to the town.
This mural was painted around 1916 in Hinton, a railroad town that by 1929 had three national banks, two hospitals, ten wholesale firms and seventy-five retail stores.
“Before there was the world famous sign in New York City in Time Square, there was the sign in Hinton, West Virginia. So you can say that that sign in New York was a rip off of the sign right here in Hinton, West Virginia,” said Lauren Steele, Senior Vice President of Corporate Affairs at Coca-Cola Consolidated.
The company has restored about 15 murals across three Appalachian states so far. Some of the locations include:
Rocky Mount, VA
Ronceverte, W.Va.
Concord, N.C.
Hendersonville, N.C.
Roanoke, Va.
Salisbury, NC
North Wilkesboro, N.C.
Mebane, N.C.
Hinton, W.Va.
Ronceverte, W.Va.
Coca-Cola plans to complete ghost sign restorations in the following towns:
Monroe, N.C.
Morgantown, W.Va.
Elkin, N.C.
Eden, N.C.
Mt. Airy, N.C.
Cherryville, N.C.
Nashville, Tenn.
Bristol, Va.
Farmville, Va.
Hendersonville, N.C.
Shelby, N.C.
Charleston, W.Va.
Camden Park (an amusement park in W.Va.)
The company expects the list to continue to grow. The mural artists are taking a break during the height of the summer heat. The next restoration project will start up in early Fall.
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WVPB had a conversation with Us & Them host Trey Kay earlier this week on the significance today of the 250th anniversary of America’s founding. This week, WVPB is hosting a special screening event at Marshall University with excerpts from Ken Burns’ The American Revolution, and Kay will lead a panel discussion. We once again hear from Kay, this time speaking with one of the panelists — Marshall University political science professor George Davis — about why revisiting the nation’s founding story still matters.
WVPB will be screening excerpts of Ken Burns’ recent PBS documentary series "The American Revolution" this week at Marshall. Us & Them host Trey Kay will moderate the event, and he spoke recently with WVPB News Director Eric Douglas about why revisiting the nation’s founding story matters today. Also, a bill to temporarily delay moving a child to homeschooling during an active case of abuse or neglect hit a snag in the Senate on Monday.
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