Save The Forest, Get Paid: This Appalachian Farming Initiative Shows People How

Ginseng, Goldenseal, Cohosh, Bloodroot, Ramps – all plants native to Appalachia and all appreciated around the world for their medicinal and culinary properties. In West Virginia and other parts of Appalachia, these plants have been harvested in the wild for generations. But over harvesting of these slow growing plants could diminish wild populations. The West Virginia Forest Farming Initiative takes a different approach. The program teaches residents how to raise botanicals on their own forested land for a source of income and as a way to preserve the forests. And for the folks involved, it’s doing way more than preserving plants.

Learning From Family And Honoring The Past

At Sprouting Farms in Summers County, West Virginia, Ruby Daniels grows herbs like ginseng and cohosh, both as a source of income, and as a way to tap into her family’s history. In a special report as part of the Inside Appalachia Folkways Project, Heather Niday explored how herbalists and farmers, like Daniels, are teaching others to grow native Appalachian plants, like ginseng, cohosh and ramps.

Daniels’ grandmother taught her how to prepare the herbs for use in teas and salves to treat all kinds of ailments.  When she began working on a master’s degree in therapeutic herbalism, she started connecting her grandmother’s lessons with the science behind the folklore.

It’s also become a way to honor her ancestors. Daniels is a descendent of enslaved Africans brought to Virginia in the early 1600s. They brought with them a vast knowledge of herbal medicine but weren’t allowed to use it. In Virginia in the mid-1700s, enslaved people were forbidden to use herbs, a practice that was punishable by death, said Daniels. Now, when she makes teas or tinctures, she connects the science with the spirit. 

“I listen to my inner healer. Commonly I might say, ‘Oh this person might need peppermint,’ but when I really work with them another herb is calling to me and I add that. When it all comes together, that formula makes sense for them.”

Daniels was born and raised in Maryland but spent her summers at her grandmother’s home in Beckley, West Virginia. It was there in her grandmother’s kitchen that she first started learning about native plants.  

“I was always hanging around her and then I’d talk to her; she would always say ‘the moon gotta be dark when you plant potatoes and onions,’ so that’s a new moon, she was a moon planter, she planted by the moon. She just was so earthy.”

Her grandmother inspired her to experiment with her own concoctions, even as a young child.

“I was wild,” Daniels recalled. “I’d get apple blossoms and just make up recipes — so I was making herbal baths before I knew that’s what I was gonna be. She just let me. Once I got older and interested, I’d just talk to her. You know, there was always somebody in the Black community that knew some type of remedy for something.”

Sprouting Farms, where Daniels works, is part of the West Virginia Forest Farming Initiative, a program that teaches residents how to raise native plants on their own forested land as a source of income and as a way to preserve the forests.

Credit Heather Niday
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Ginseng bed at Ed Daniel’s Farm with tree limbs are laid across it to discourage deer from eating the plants.

Tapping Into The Forests To Earn Money

As part of her training in growing botanicals, Daniels is working with the Yew Mountain Center in Hillsboro, W.Va. She said this educational aspect of her work is a way to help her community and give back to the land. “By conserving endangered plants like ginseng, or blue cohosh, or black cohosh, false unicorn…that’s how I would like to work with the community and bring some type of way people could have an income.”

Ginseng, goldenseal, cohosh, ramps, bloodroot. These are valuable, well-known plants that grow wild in these mountains.  While some state residents may be able to identify them, many of them face threats because of things like overharvesting, habitat loss and climate change.

The Yew Mountain Center offers seminars and hands-on training about how to cultivate wild plants to build a forest farming business. Mature goldenseal root, for example, sells for up to $40 per pound and demand is growing during the pandemic.

Larger herbal manufacturers are looking for a stable supply chain. Yew Mountain Center director Erica Marks said herbal companies want to assure their customers that the plants are from sustainable and verifiable sources. “It’s very pragmatic, because it’s their supply, their products depend on it.” Marks said part of the forest farming program is teaching people how to become certified growers to get a higher price for their crop.

Credit provided / Yew Mountain Center
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Yew Mountain Center
Erica Marks and Will Lewis

It starts with knowing the locations where the herbs will grow best, said Will Lewis, forest farming coordinator at the Yew Mountain Center. “The main thing you want to look for is a semi-mature mixed hardwood forest, where you’ve got some older trees,” Lewis said. Trees like sugar maple and other plants like trilliums and mayapples can also signal the forest is healthy, a place where wild plants will grow well.

Many of the native plants grow well with calcium, Lewis said. “Sugar Maples’ leaves have higher calcium, so every year fall when those leaves break down in the soil, it’s kind of like a calcium fertilizer,” said Lewis.

On a gentle slope just up the hill from the Yew’s lodge, three-inch-tall goldenseal plants grow about three feet apart. The plants start as seeds closely planted together in nursery beds.  After a couple of years of growth, they’re transferred to the forest, usually in the fall when sufficient rain has fallen to create a moist, loamy soil. 

Forest farming is an investment in time. Most of these plants take several years to flower and produce seeds. Erica Marks said finding a place to grow these plants can also be an issue in a state with a lot of privately-owned forest land. 

“That is a nut we need to crack,” Marks said. “How do we increase access for people who want to do this?” Marks said one solution would be if growers could work out special forest farming leases with landowners.

Master Growers Teach The Next Generation Of Growers

Marks said the forest farming program at the Yew Mountain Center is still pretty new. So, they get a lot of help from veteran botanical growers, like Ed Daniels (no relation to Ruby Daniels). He and his wife Carole own a forest farm near Pickens, W.Va. and produce a variety of botanical oils, tinctures and salves that they sell online and in some local stores.

Credit Heather Niday
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Ed Daniels on the porch at his forest farm near Pickens, W.Va.

Daniels is also a master artist in the West Virginia Folklife Apprenticeship Program, through the West Virginia Humanities Council. As part of that program, he’ll work with an apprentice over the next year to pass on the skills he’s acquired over a lifetime.

“As a young kid I grew up in a poor lifestyle,” Daniels said. “Ginseng was a way for me to earn money to get my school clothes and shoes and jeans.”

Daniels admitted that a desire for money pushed him to take more of the wild ginseng than he should have. As he got older he saw the effects overharvesting had on wild ginseng. Areas where he used to find wild ginseng were depleted. To atone for the mistakes of his youth, Daniels said he plants about 70,000 ginseng seeds every year.

Mature ginseng plants produce a tight cluster of bright red berries. After the berries ripen and fall off, the plant is left with a scar near the top of the root. Daniels said the scar on a fresh root is proof the plant was harvested in season. That’s important because ginseng can only be legally harvested in the fall; it’s the most highly controlled botanical in West Virginia.

And it’s by far the most lucrative. Daniels said in the current market, high quality dried ginseng root can fetch up to $800 a pound.

Daniels is also interested in what ginseng can do for those suffering from opioid abuse. “I’m treating three guys right now in the town that I live in who have suffered and are currently battling opioid addiction,” Daniels said. “The doctors took them off. They’re using our CBD oil and the ginseng tinctures.” 

Daniels said the ginseng is helping the men to wean themselves off the opioid drugs. Ginseng has been used for thousands of years in traditional Chinese medicine to treat a variety of conditions, but there’s only a handful of Western studies looking at the impact of ginseng on easing opioid withdrawal. Daniels said he doesn’t claim to know how it works, only that he’s seen results.  

“It gives [me] a warm feeling when someone uses it for the first time and two-three weeks later  [says] what a change it’s made in their life in comfort and they’re now able to sleep at night.”

This story is part of the Inside Appalachia  Folkways Reporting Project, a collaboration with West Virginia Public Broadcasting’s Inside Appalachia and the West Virginia Folklife Program at the West Virginia Humanities Council. The Folkways Reporting Project is made possible in part with support from Margaret A. Cargill Philanthropies to the West Virginia Public Broadcasting Foundation. Subscribe to the podcast to hear more stories of Appalachian folklife, arts, and culture.  

Stakeholders Meet for Ginseng Summit, Discuss Industry To-Dos, To-Don’ts, Ta-Das

Ginseng annually brings millions of dollars in revenue into Appalachia. But its future as a revenue option, or even its existence at all in these parts is far from certain. Growers are struggling to conserve the plant and ensure the vitality of the industry. Those concerns as well as new research that sheds light on the therapeutic qualities of the plant were discussed at the 2014 Ginseng Summit.

A small gathering of key stakeholders in the ginseng industry gathered at the Golden Seal Botanical Sanctuary just outside the small town of Rutland, in Meigs County Ohio, to discuss important topics surrounding the medicinal root.

Ginseng Summit 2014

About 35 gathered, including producers, buyers, government enforcement agents, and academics, to discuss relevant topics within the ginseng industry. United Plan Savers hosted the summit. Susan Leopold, the medicinal native plant conservation group’s exec director, said there are two main goals of the summit, both focused on conserving the plant:

  1. Conservation through cultivation; encouraging people to grow American Ginseng on their wood lots.
  2. Promoting a national conservation plan that looks at protecting wild populations of genetic diversity throughout ginseng’s range.

Folks at the 2014 Ginseng Summit were also working to find ways to collaborate among themselves to develop and align best practices to sustain their agro-forest business.
Demand for ginseng root in Asian markets has fueled the ginseng industry since the 1700s when the plant was discovered in North America. Since then, an ever-increasing demand has landed the plant on a list of endangered species, alongside things like ivory and shark and mahogany—species that are carefully monitored to ensure that international trade doesn’t threaten their survival.

Industry Threats

It’s hard to convince forest owners to endeavor to cultivate and promulgate ginseng since it requires a 5-10 year time investment to legally harvest roots, and without much organization throughout the industry, there’s little assurance for producers that the investment will pay off.

Lack of industry alignment:

Eric Burkhart, one of the organizers of the Ginseng Summit and the program director of plant science at Shavers Creek Environmental Center at Penn State University, says there’s very little awareness in this country that the ginseng industry even exists in North America, let alone the threats it faces.

Burkhart has been working over the past several years to determine how to better align state programs with the growing ginseng industry, working to address grower concerns as well as those of regulators.

Current regulations are designed to safeguard the plant’s existence in the wild:

  • You can’t harvest a plant that is younger than five years old.
  • You can’t harvest except when the berries are ripe, red, and ready, themselves, to be planted.
  • You must have all roots certified with approved dealers.
  • The rules vary from state to state.

Burkhart points to the maple sugar industry as an example of an agro-forest business that is well-organized, working with agriculture colleges and other organizations to develop robust programs not only around research but also economics and branding and appropriate involvement of government agricultural departments.

Ginseng, he says, is still considered a fringe product in the states where it’s exported, so growers struggle with very basic things like the ability to harvest their crop whenever they deem it appropriate verses being bound to regulations designed for wild harvesters.

Plant extinction:

Habitat fragmentation and loss, as well as pressures that come with it like overgrazing from inflated deer populations increasingly threaten ginseng occurring naturally in the wild.

Poaching:

With such a high demand for ginseng, a very cautious and protective culture exists among producers. That’s exacerbated by the prevalence of poaching.  It’s a difficult to enforce anti-poaching laws. Right now, poachers must be caught red-handed, more or less, to face prosecution. The recent television show Appalachian Outlaws is thought by many within the industry to have glorified the practice of poaching off of private and public land.

Ban on wild exports:

In Canada the sale of wild ginseng is already illegal. Experts like Burkhart believe a ban the sale of wild ginseng is imminent in the United States given the rapid decline in populations. He and others are working to prepare for such scenarios, creating a certification process for those who cultivate ginseng in wild-simulated environments.

Industry bolsters

Expanding Market:

Ginseng is big medicine here in the states and especially in China according to Holly Chittum a researcher from Maryland University’s Integrative Health department who has done a lot of work researching forest-grown medicinal plants.

She explains, Western (Allopathic) medicine already classifies ginseng as an adaptogen, meaning it modulates functions in the human system like hormones and immune responses.

“The theory is—and there’s a lot of research behind it that really supports it,” Chittum said, “[ginseng] helps your body deal better with the stress response on a cellular level do that you have more energy, but you also sleep better; it also helps to level your mood; if your immune is working too hard, then it would modulate that  down, and if your immune system needs a boost it would bring it up.”

Chittum is hopeful that a more robust market will develop in this country.

Research:

Marla McIntosh, professor in the department of plant sciences and landscape architecture at the University of Maryland at College Park, studies the genetics of American ginseng.

Studying and comparing ginseng populations that span various geographical regions throughout the country, McIntosh was able to determine genetically different variations of the plants. Among those differences, she found various levels of the bioactive components, called ginsenosides, from region to region.

“This is very important because the different ginsenosides have different modes of action,” McIntosh explained, “For example, some ginsenosides are known to promote cell growth and would help in heart diseases whereas others are known to inhibit growth and these would be helpful for applications in cancer therapy.”

McIntosh says given the genetic testing procedures and technologies available today, conservation efforts need to be aimed at preserving not simply the plant, but also the genetically diverse populations which stand to benefit us in ways we’ve only just begun to understand.

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