Kidz Bite Back Promotes Healthy Eating

Nov 19, 2014

A new healthy kids initiative is coming to West Virginia.  Kidz Bite Back - a kid-created, kid-led, kid-spread campaign to educate West Virginia on the basics of living healthy kicks of Friday.

Taking lessons-learned from West Virginia's successful teen tobacco prevention campaign called "Raze" that includes peer-to-peer communication, Kids Bite Back is based on the same premise.  

The healthy eating campaign focuses on fast food and video game companies that target children with billions of dollars in advertising. The initative will be unveiled Friday to students at Anne Bailey and Ruffner Elementary schools in Kanawha County.  The kick off includes the eight to nine student leaders called “Kidz Advocates.”

WHEREAnne Bailey Elementary, 405 Winfield Rd, St. Albans 25177

                 Ruffner Elementary, 809 Litz Drive, Charleston 25311

WHEN:   Friday, November 21th at 9 AM (Anne Bailey Elementary)

                 Friday, November 21st at 8:15AM (Ruffner Elementary)

WHO:   Students at Anne Bailey and Ruffner Elementary, including the eight to nine student leaders called “Kidz Advocates.” Teachers, parents and others interested in hearing Kidz Advocates train their peers on Kidz bite Back 101.

Sponsors: Coventry Cares of West Virginia, Bureau of Public Health, and KEYS 4 HealthyKids