Pepperoni Rolls And Kentucky’s Spirits Industry On This West Virginia Morning

On this West Virginia Morning, the pepperoni roll is probably West Virginia’s most well-known food. You can find them at most grocery stores and convenience marts, but Folkways Reporter Zack Harold says their path to popularity came from getting on the school lunch menu.

On this West Virginia Morning, the pepperoni roll is probably West Virginia’s most well-known food. You can find them at most grocery stores and convenience marts, but Folkways Reporter Zack Harold says their path to popularity came from getting on the school lunch menu.

Also, in this show, the doors recently opened at the University of Kentucky’s James B. Beam Institute. As Shepherd Snyder reports, a school initiative there aims to get students trained to work in Kentucky’s spirits industry.

West Virginia Morning is a production of West Virginia Public Broadcasting which is solely responsible for its content.

Support for our news bureaus comes from Concord University and Shepherd University.

Eric Douglas produced this episode.

Teresa Wills is our host.

Listen to West Virginia Morning weekdays at 7:43 a.m. on WVPB Radio or subscribe to the podcast and never miss an episode. #WVMorning

‘Where We Learned About Pepperoni Rolls’ — Uncovering The Story Of the Kanawha County Schools’ Pepperoni Roll

It starts — as all pepperoni rolls do — with the dough. But not just any dough. That’s one of the secrets of Kanawha schools’ pepperoni rolls. They are made using the same recipe as the delicious, soft and sweet hot rolls that accompany every school Thanksgiving dinner and Salisbury steak.

This story originally aired in the Aug. 13, 2023 episode of Inside Appalachia.

It’s 7:30 a.m. in the kitchen at Horace Mann Middle School in Charleston, West Virginia. Breakfast just wrapped up, but lunch is already heavy on everyone’s minds. There’s a lot of cooking to do between then and now.

Food Services Coordinator Lori Lanier shows me how to make Kanawha County Schools’ famous pepperoni rolls. 

It starts — as all pepperoni rolls do — with the dough. But not just any dough. That’s one of the secrets of Kanawha schools’ pepperoni rolls. They are made using the same recipe as the delicious, soft and sweet hot rolls that accompany every school Thanksgiving dinner and Salisbury steak.

“I don’t care how many times you make them, sometimes you may have a pinch more flour or a pinch less flour. You just have to watch the consistency, because it’s all on how the flour is sifted,” Lanier explains over the rumble of a jumbo-sized stand mixer.

It will take several batches of dough to make enough pepperoni rolls for the school. Each batch then has to raise for half an hour before the process can continue.

After the dough has risen, cooks still have to individually stuff and shape the rolls, filling giant sheet pans that go into a 350 degree oven for 15 minutes. Once the tops are golden brown, the rolls come out of the oven and are brushed with a coating of melted butter.

Lori Lanier, Kanawha County Schools food services coordinator, mixes up a batch of pepperoni roll dough at Horace Mann Middle School. Lanier previously worked at the school as a cook.

Credit: Zack Harold/West Virginia Public Broadcasting

Cooks will tell you — this is one of the most time consuming lunches to prepare. A lot of schools shift pepperoni roll day to the end of the week so they can work on the rolls a few days in advance. Horace Mann made half of their rolls the day before I visited, storing them in the walk-in cooler until it was time to pop them in the oven.

But there is a good reason to go to all this trouble. These pepperoni rolls are beloved by generations of school kids.

“On pepperoni roll days, the teachers would let you out five or ten minutes early so you could get to the cafeteria, because there was always such a long line,” said Whitney Humphrey, a friend and former co-worker who graduated from Riverside High School in 2007. “Because even kids who typically didn’t eat school lunch would eat lunch on pepperoni roll day.”

It was a similar story at Capital High School, where Brittany Carowick graduated in 2006.

“We’d always try to talk our teachers into letting us, in class, at the door so we could run all the way across the courtyard and be first in line for pepperoni rolls. Because they’re so good,” she said.

And Carowick really shouldn’t have been eating the pepperoni rolls.

“I’m actually allergic to pepperoni. But I still loved the pepperoni rolls. So I would unroll them, take the line of pepperoni out, hand it to all my friends, roll it back up and eat it,” she said.

Tom Bragg is also a former coworker of mine. He graduated from Nitro High School, where his love of pepperoni rolls turned him into something of a scam artist.

“Twenty years ago, you were assigned a lunch number. It wasn’t like a scan card or a barcode,” he said. “They told you, ‘Here’s your three-digit or four-digit number — don’t forget it.’”

At some point, Bragg realized these numbers had been assigned alphabetically and in numerical order. So his best friend, who just happened to share the same last name, had a lunch number just one digit away from his own.

“My best friend always brought his lunch or would skip school and go get lunch somewhere else,” Bragg said. “So I was like, man, he’s not taking advantage of pepperoni roll day. And his number is one before mine. So I’m just going to go back through line and get a second pepperoni roll.”

The plan went off without a hitch — until his friend’s mom received a lunch bill. 

“We were at his house and the lunch bill came. His mom was like, ‘I thought you didn’t eat lunch at school,’” Bragg said. “And I started giggling. She was like, ‘Tommy you owe me $10 for the pepperoni rolls you ate last month.’”

This probably comes as no surprise. At this point, pepperoni rolls are an iconic West Virginia food: invented in the north-central part of the state by Italian immigrants who wanted a portable lunch to take into the coal mines. The story is as well-known as John Henry or Mothman. 

But if you’re a West Virginian who didn’t grow up within an hour’s drive from Clarksburg, cast your mind back about 20 or 30 years. How prevalent were pepperoni rolls back then?

I went to school one county away from Kanawha, in Boone County. We never had pepperoni rolls on our school menu. I’ve polled folks around my age who grew up in neighboring counties — Putnam, Lincoln, Jackson, Logan, Clay, Nicholas — and none of them had pepperoni rolls at school, either. 

Even my Kanawha County friends who enjoyed pepperoni rolls at school didn’t have many memories of them outside the lunchroom. 

“Kanawha County Schools is where we learned about pepperoni rolls,” Bragg said. “You started seeing them pop up in gas stations after that.”

Trays of pepperoni rolls, ready for the lunch rush at Horace Mann Middle School in Charleston, West Virginia.

Credit: Zack Harold/West Virginia Public Broadcasting

So here’s what I decided to figure out — when did pepperoni rolls first appear in Kanawha County Schools, and how did the dish come to appear on the menu? 

“It became kind of a quest,” said Diane Miller, Kanawha County Schools’ director of Child Nutrition.

Once Miller heard about my research project, she started fishing around, too. There’s apparently no paper record of the pepperoni rolls’ first appearance. There’s no archive of school menus that we could dig into. So she had to rely on school employees’ memories.

“They believe it started between 1992 and 1994. But we in Kanawha County can get it back to ‘97, ‘98.”

She talked with the Kanawha superintendent and folks from the West Virginia Department of Education. She even found some retired school cooks and picked their brains.

That’s how she discovered a possible origin story. 

”They were making their own pizza breads and they ran out, and didn’t know what else to do. So they decided — they had roll dough for the next day, so they put them together. They’d had pepperoni rolls with their families that were working in the mines,” Miller said.

I asked Miller to connect me with a cook who might know some of the history — and she directed me to Nancy Romeo.

“I have made more pepperoni rolls than you can shake a stick at,” she said.

Romeo retired in 2010 after 20 years with the county. She says pepperoni rolls were already on the menu when she arrived in 1990. She even called a former coworker to make sure.

“We were hired about the same time. Both of us agree that they were making them before we both were hired,” Romeo said.

That was as much information as she could give me. But I had one more lead.

I called in a favor at the Charleston Gazette-Mail. There was a time when the paper printed the Kanawha schools’ menu for each week. Using that, I thought maybe we could pinpoint the first reference of pepperoni rolls. 

My connection checked the newspaper archive and it turns out school menus didn’t run in the paper in the 1980s and early 1990s. But I did get the name of another retired school cook — Ellen Carter.

I found Carter in the kitchen of the Rand Community Center. She told me she didn’t really have time for an interview. But she agreed to let me hang out while she made hot rolls.

“This is going to make 120, and I feed about 112 or 115 people,” she said. “The pepperoni rolls are made out of the same dough.”

Carter has worked in this same kitchen for most of the last 50 years. She went to work for Rand Elementary in 1970 and stayed until 1999. The school shut down a few years later and became a community center. When that happened, Carter came back to cook for the center’s senior nutrition program.

“I’m 89, and in October, I’ll be 90,” she said.

Ellen Carter makes hot rolls in the kitchen at the Rand Community Center. Carter has worked in this same kitchen for much of the last 50 years.

Credit: Zack Harold/West Virginia Public Broadcasting

I figured if anyone would remember when the pepperoni rolls made their school lunch debut, it would be Ellen Carter.

“I think it was the early ‘80s that they started making pepperoni rolls,” she said.

Carter couldn’t give a more exact time frame. She had no idea how the rolls came to be on school menus in the first place. But she said the recipe probably was disseminated in one of the school cooks’ regular meetings.

“We used to have monthly meetings. And we’d go to a different school, we’d take a covered dish, we’d take a menu to the dish we made, and they’d make a copy of them. I have gobs of them,” Carter said.

One thing Carter does know — the way she was taught to make the rolls is not the way cooks are making them now.

Instead of shaping them individually, she’d get a big lump of dough rolled out flat.

“Then you go back and roll it with a rolling pin,” Carter said.

She would top it with cheese and pepperoni, then roll the whole thing into a log.

“And then you cut it and roll your pepperoni rolls,” Carter said. “I don’t know anybody that rolls them out like we do.”

Carter still makes a lot of pepperoni rolls. She recently got a call to make 1,000 for a local high school, which was selling them as a fundraiser. She doesn’t usually make them for her senior citizens, though. They’re not huge fans.

“They like a hot meal. Like today, we’re going to do a baked potato and a salad,” Carter said.

Carter’s senior citizens might not care much for pepperoni rolls, but I know some folks who do. 

The pepperoni rolls were going fast the day I visited Horace Mann Middle, but I managed to snag a few and tuck them away in my bag. That way, once I got my friends to open up about their pepperoni roll memories, I could surprise them with a taste of the past.

“This is exactly what I remember. Look at all that pepperoni. You can see the cheese has a little bit of that pepperoni grease on it,” Whitney Humphrey said as she tore into hers. “It’s divine.”

“Oh my gosh, that’s a trip down memory lane. That is so good,” Tom Bragg said between bites. “The meat-to-cheese ratio is great. The cheese is melted but not like lava — cooked long enough that the grease from the pepperoni has soaked into the bread but hasn’t burned it or overtaken it. This is great.”

Brittany Carowick — whose skin still gets a little itchy when she eats cured meats — quickly fell into her old habits.

“I’m pulling apart the outer layer of bread, and then you hit the spiral and you can pull that apart with your fingers,” she explained as she expertly dissected her pepperoni roll — years of muscle memory coming back into play.

With the pepperoni safely removed, she took a bite of the cheesy bread that was left. 

“It’s so delicious,” she said. “That is solid cheese.”

Memory is a funny thing.

The Kanawha County Schools’ pepperoni roll is beloved by generations of school kids. And between me and the folks at the Kanawha County Board of Education, we probably talked to dozens of people trying to track down its origins.

And the best we could come up with was a hazy timeline that puts us somewhere in the early to late 80s, and a plausible — but not exactly conclusive — story about a school that ran out of pizza subs one day.

This whole story unfolded within recent living memory, and this is the best we can do.

And yet, Humphrey and Bragg and Carowick have these vivid memories that all came flooding back with a single bite.

“I’m 34 years old and I’m sitting here talking to you about pepperoni rolls, because it’s had such a presence in my life,” Humphrey said. “I don’t have very fond memories of school, but I do have fond memories of school pepperoni rolls. That seems kind of silly, but it’s true.”

——

This story is part of the Inside Appalachia Folkways Reporting Project, a partnership with West Virginia Public Broadcasting’s Inside Appalachia and the Folklife Program of the West Virginia Humanities Council.

The Folkways Reporting Project is made possible in part with support from Margaret A. Cargill Philanthropies to the West Virginia Public Broadcasting Foundation. Subscribe to the podcast to hear more stories of Appalachian folklife, arts and culture.

Pepperoni Rolls, Ice Cream And The World’s Largest Teapot, Inside Appalachia

This week on Inside Appalachia, If you’re hungry for a pepperoni roll in West Virginia, you can find one at just about any gas station, but how did they get so popular? In Pennsylvania, the lure of one particular sweet treat gives hikers on the Appalachian Trail a break on their journey and a challenge that requires a strong stomach. We also “spill the tea” on a classic roadside attraction that’s been around for generations.

If you’re hungry for a pepperoni roll in West Virginia, you can find one at just about any gas station, but how did they get so popular? 

In Pennsylvania, the lure of one particular sweet treat gives hikers on the Appalachian Trail a break on their journey and a challenge that requires a strong stomach. 

We also “spill the tea” on a classic roadside attraction that’s been around for generations.

You’ll hear these stories and more this week, Inside Appalachia.

In This Episode:

  • The Riddle Of The Pepperoni Roll
  • A Half Gallon At The Halfway Point
  • Snorkeling In The Hills Of Appalachia
  • Spilling Some Tea About The World’s Largest Tea Pot

The Riddle Of The Pepperoni Roll

Trays of pepperoni rolls, ready for the lunch rush at Horace Mann Middle School in Charleston, West Virginia.

Credit: Zack Harold/West Virginia Public Broadcasting

Pepperoni rolls have been enshrined as part of West Virginia history through their connection to coal miners. They’re absolutely a favorite and available almost everywhere, but that wasn’t always true. How pepperoni rolls became a statewide convenience store staple might have less to do with coal mining and more to do with lunch ladies in Kanawha County.

Folkways Reporter Zack Harold takes a bite out of pepperoni roll lore.

A Half Gallon At The Halfway Point

Gardners, Pennsylvania is the halfway point on the Appalachian Trail. Though-hikers celebrate the milestone with something called the “half-gallon challenge.” Hungry (or not so hungry) hikers devour a half gallon of ice cream in one sitting.

WITF’s Rachel McDevitt takes us to the Pine Grove Furnace General Store, to meet some of the challengers.

Snorkeling In The Hills Of Appalachia

Many people love to get out into mountain rivers and streams to fish, swim or just cool off. Now, some communities in North Carolina are adding snorkeling to the list of activities.

BPR’s Lilly Knoepp has this story about a new snorkeling trail.

Spilling Some Tea About the World’s Largest Tea Pot

The World’s Largest Teapot in Chester, West Virginia.

Credit: Zander Aloi/West Virginia Public Broadcasting

Out on the roads of Appalachia, you never know what you’ll see. Fireworks and fruit stands, for sure, but every once in a while you’ll pass something that makes you say, “What was that?” 

Inside Appalachia Associate Producer Zander Aloi took a trip to Chester, West Virginia, to learn the story behind a souvenir stand known as the World’s Largest Teapot.

——

Our theme music is by Matt Jackfert. Other music this week was provided by Jesse Milnes, Michael Hurley, the Kinks, Paul McCartney, Sierra Ferrel, Tyler Childers, Wizard Clipp, and David Mayfield. 

Bill Lynch is our producer. Zander Aloi is our associate producer. Our executive producer is Eric Douglas. Kelley Libby is our editor. Our audio mixer is Patrick Stephens.

You can send us an email: InsideAppalachia@wvpublic.org.

You can find us on Instagram, Threads and Twitter @InAppalachia. Or here on Facebook.

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Inside Appalachia is a production of West Virginia Public Broadcasting.

Top 8 W.Va. News Stories of 2015

What do Don Blankenship, heroin, and pepperoni rolls have in common? They’re all on our highly-unscientific list of top stories for 2015.

On this week’s Front Porch podcast, Rick Wilson, Laurie Lin and Scott Finn tell us why they believe these eight stories are the most important for West Virginia in 2015. Do you agree?

In no particular order…

Credit Dave Mistich / WV Public Broadcasting
/
WV Public Broadcasting
Miners rally outside an event featuring President Obama.

8. Collapse of the coal industry

Bankruptcies and thousands of lost jobs hit West Virginia seemingly all at once this year. Republicans successfully have blamed President Obama, the EPA and the Clean Power Plan.

Rick Wilson lays more of the blame on depleted coal seams and the natural gas boom. But either way, it’s led to…

7. State budget woes

The decrease in coal and natural gas severance taxes has led to a $115 million shortfall in state revenues so far this fiscal year. State employees face “draconian” cuts to their health insurance plan.

Lin and Wilson agree that any major tax reform is off the table. Even if lawmakers increase the state tobacco tax, more cuts seem inevitable.

Credit Martin Valent / West Virginia Legislative Photography
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West Virginia Legislative Photography
House Speaker Tim Armstead and Senate President Bill Cole confer.

6. GOP takes over W.Va. Legislature for the first time in eight decades

Even GOP leaders seemed surprised to take over both the state Senate and House for the first time in more than 80 years, Lin said.

The Legislature passed a raft of tort reform measures, but many big priorities, such as right to work and charter schools, are likely to come up in January.

5. The Great Pepperoni Roll War

Sheetz convenience stores considered replacing West Virginia-made pepperoni rolls with those made in (GASP!) Pennsylvania.

Credit The Clarksburg Post
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This coal miner’s staple is a West Virginia culinary treasure, and the social media outrage led Sheetz officials to reconsider, and stick with a West Virginia baker.

4. Don Blankenship Trial

Former Massey Energy CEO Don Blankenship was convicted on a misdemeanor charge of conspiring to violate mine safety laws.

Wilson said he was surprised a major coal operator was even indicted – much less convicted.

Credit Joel Ebert / The Charleston Gazette-Mail
/
The Charleston Gazette-Mail
Don Blankenship outside the federal courthouse in Charleston

“How sad is it that the penalties for SEC and corporate reporting stuff are much more severe than those that involve the lives of working people,” Wilson said.

3. Heroin/Prescription Painkiller Abuse Epidemic

West Virginia has the highest rate of overdose deaths in the U.S. – 34 drug overdose deaths per 100,000 residents.

Credit Dave Mistich / West Virginia Public Broadcasting / via Tableau
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via Tableau
The West Virginia counties shaded dark red have the highest heroin overdose rates.

The crisis brought President Obama to West Virginia to discuss his efforts to deal with the epidemic.

You can find out more about this epidemic in our series, “The Needle and the Damage Done,” as well as an interactive map showing which counties have the worst problem.

2. Photos of Appalachia create controversy

Earlier this year, Jesse and Marisha Camp were driving through McDowell County when they were confronted by angry residents who believed they were taking photos of their children.

Credit http://photographyisnotacrime.com
/

No one was injured, but Marisha Camp recorded the tense encounter.

Later, Vice.com published “Two Days in Appalachia,” a photo essay that generated a social media firestorm for how it portrays folks in eastern Kentucky.

Did Vice send photographer Bruce Gilden to Appalachia to make us look like freaks? And how does this feed into existing stereotypes of people here?

Credit Bruce Gilden, Vice
/

These were some of the most popular stories on our website this year. Wilson says these stereotypes of Appalachia are as strong as ever.

1. The Front Porch begins!

“April 2015 shall go down in history, man,” Wilson said.

Subscribe to “The Front Porch” podcast on iTunes or however you listen to podcasts.

An edited version of “The Front Porch” airs Fridays at 4:50 p.m. on West Virginia Public Broadcasting’s radio network, and the full version is available above.

Laurie Lin, a guest and Rick Wilson

Share your opinions with us about these issues, and let us know what you’d like us to discuss in the future. Send a tweet to @radiofinn or @wvpublicnews, or e-mail Scott at sfinn @ wvpublic.org

The Front Porch is underwritten by The Charleston Gazette Mail, providing both sides of the story on its two editorial pages. Check it out: http://www.wvgazettemail.com/

Update: Sheetz to Keep W.Va. Pepperoni Rolls, But Wants Just One Bakery

Updated August 18th, 2015 10:00 a.m.

Following widespread public outcry, the convenience store chain called Sheetz has found a West Virginia bakery that can supply pepperoni rolls to all of its stores in West Virginia. Home Industry Bakery in Clarksburg has been selected as the bakery that will replace Abruzzinos and Rogers and Mazza for pepperoni rolls sales to Sheetz, beginning September 12th.

Updated July 30, 2015 at 5:10 p.m.

After intense public outcry, the convenience store Sheetz has apparently reversed its decision to end sales of a West Virginia bakery’s pepperoni rolls at its locations in the state.

In an interview Thursday morning with The Clarksburg Post, the convenience store’s director of brand strategy Ryan Sheetz confirmed that decision.

“West Virginia-based companies are going to provide West Virginia pepperoni rolls to all of our West Virginia Stores. That will remain unchanged. That is something we have heard loud and clear from our customers, and we couldn’t be happier to take that feedback to heart and execute upon it,” Sheetz told The Clarksburg Post.

Although Sheetz says their pepperoni rolls in West Virginia are currently supplied by three bakeries within the state, the Pennsylvania-based company says it’s their intention to reduce that to only one, according to a report from WBOY-TV.

Sheetz executives released this statement Thursday:

We want our customers to know that we listen to their feedback and truly take their opinions into consideration. Our goal is to ensure that pepperoni rolls made in West Virginia are in every Sheetz location in West Virginia. We are currently evaluating many potential West Virginia based partners to fulfill this need. These new partnerships will allow for a more consistent offer and ultimately a better customer experience. We thank our West Virginia customers for their honest feedback and their support during this evaluation process.

An employee of Roger’s and Mazza’s Bakery told West Virginia Public Broadcasting that the owner of the bakery received a text message Thursday morning saying the decision to cut their product from Sheetz’s stores had been reversed. She also confirmed that owners of the bakery were meeting with representatives of Sheetz Thursday to discuss the decision and would not be available for interviews with media until Thursday evening. 

However, one delivery driver for Rogers and Mazza’s says he was rejected from completing his deliveries Thursday at three Sheetz locations.

Original Post from July 28, 2015 at 5:25 p.m.

In Mountaineer Country, pepperoni rolls are so celebrated, they might as well be added to the state seal. In 2013, pepperoni rolls beat out Arizona’s Chimichangas, Iowa’s Bacon, Oregon’s Pear Tart, South Carolina’s Shrimp and Grits and Georgia’s Peach Cobbler as the most delicious state food in the country, according to CQ Roll Call Taste of America competition.

So it’s not really a surprise that West Virginians are very upset to hear that one convenience store chain, called Sheetz, could be dropping its West Virginia made pepperoni rolls.

The news came as a shock to Rogers and Mazza’s, a Clarksburg bakery that sells to company. 

Up until last Friday, the owners of Rogers and Mazza’s bakery were excited to see their business growing. The family owned bakery has roots in making pepperoni rolls that stretch back to the early 1960s.

“We started making pepperoni rolls back then, and we’ve grown to five states, and we currently are making about 20,000 pepperoni rolls a day.”

Dennis Mazza’s stepfather owns the bakery that was notified through an email from the Sheetz corporate office.

“Last Friday I logged on to my email right before the weekend, and there was an email from their corporate that said all bakeries, all direct store deliver bakeries, they will no longer need our services, they decided to go with a warehouse program and that another bakery would start delivering pepperoni rolls to their store,” said Mazza.

These warehouse said pepperoni rolls might come from a bakery in Pennsylvania. However, Sheetz–whose corporate headquarters are based in Pennsylvania–did not return a call from West Virginia Public Broadcasting to confirm that detail.

On social media, pepperoni roll aficionados have come down pretty hard against Sheetz for its decision. After the public outcry, Sheetz then invited Rogers and Mazza’s Bakery to a meeting this Thursday to discuss the future of the West Virginia pepperoni roll.

According to most sources, the Country Club bakery in Fairmont is credited with inventing pepperoni rolls around 1937. But many North Central West Virginians know the stories that their grandparents told them- that for years pepperoni rolls had been made by Italian coal miners’ wives, who sent pepperoni rolls with their husbands as they went to work for long hours, down into the mines.

Editor’s Note: An earlier version of this article stated that the pepperoni roll became the state food in 2013. A House Concurrent Resolution in the state legislature was introduced that same year, but was never passed. 

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