Jessica Lilly Published

Concord Students Work to Inspire Young Entrepreneurs


Concord University students are reaching out into the community to inspire young entrepreneurs. Earlier this week students from Melrose Elementary in Mercer County set up a lemonade stand on Concord’s campus.

The children sold fresh lemonade to University faculty, staff and students after months of marketing and preparing. The event is part of a nationwide effort sponsored by Google Entrepreneurs that started in 2007 to inspire youngsters by assisting with stands across the country.

Concord University Students initiated the project through its Entrepreneurship Club. Prep-work for the event was part of a fourth grade class project at Melrose that focused on marketing techniques. Concord students hosted the fourth graders’ opening day at the Athens campus to help ensure success.

Concord students also offered guidance and feedback the day of the event in hopes to inspire a future business leader.

While the lemonade was sold for play money, organizers says the fruits of their labor was the excitement for education.

More lemonade stands are expected to pop up across West Virginia in July as about 3,000 individuals representing more than 20 counties have already signed up to the national initiative this year.