West Virginia Attorney General Patrick Morrisey says a series of public service announcements is aimed at encouraging state consumers to explore alternatives to opioid prescription pills for pain therapy.
Morrisey unveiled the public service announcements Thursday that will appear in print, radio and social media websites. He says the PSAs also will promote a better understanding of the opioid epidemic.
Consumers are being encouraged to ask their doctors why they are being prescribed opioids, whether alternative treatments are available and, if not, whether a lower effective dosage is available.
Morrisey wants to reduce opioid use in West Virginia by 25 percent.
The initiative is a cooperative effort between the attorney general’s office and the West Virginia boards of medicine and osteopathic medicine.