For decades, polls have shown most Americans believe equal opportunity in the workplace is beneficial and laws like the 1964 Civil Rights Act worked to achieve that goal. More recently, the effort has included voluntary diversity, equity and inclusion programs – known as DEI.
On this episode of Us & Them, host Trey Kay looks at changing social and political sentiment that’s prompted efforts to dismantle the nation’s DEI programs. President Trump’s executive orders require government agencies to stop the programs calling them illegal and immoral discrimination. State lawmakers are taking a cue from Washington and so far more than 30 states have considered or are looking at anti-DEI legislation, with half having already passed such laws.
While some people say diversity programs provide positive societal change and are positive for a business’s bottom line, a growing percentage say the efforts are discriminatory practices that can lower employment standards and do not improve productivity or efficiency in the workplace.
This episode of Us & Them is presented with support from the Greater Kanawha Valley Foundation and the CRC Foundation.
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The debate over Diversity, Equity and Inclusion — referred to as DEI — is one of the fiercest fronts in America’s culture wars. These initiatives, rooted in the spirit of the 1964 Civil Rights Act, are meant to ensure fair access and opportunity. Increasing opposition to such programs and initiatives includes executive orders from President Donald Trump as well as dozens of state proposals.
Photo Credit: West Virginia Executive Magazine
To explore some of the complexities of DEI, we begin with a look inward at the Us & Them project. Our production team is small and mostly white, made up of a handful of producers—most of whom are women — who write and mix each episode. In the past decade, only one person of color has produced content for the show.
A few years ago, at the suggestion of one of our funders, we created a DEI advisory board including people of color from West Virginia to gain input and feedback from a more diverse range of perspectives. We established a six-member board, all of whom are community leaders with experience serving on corporate, nonprofit and civic boards.
Elliot Hicks, an Us & Them advisory board member, is a longtime attorney based in Charleston, West Virginia, who serves on several boards, including Friends of West Virginia Public Broadcasting. Hicks says he joined the Us & Them DEI board because he believes the show is genuinely working to include diverse perspectives on complex issues.
“When you have people of color on boards or in organizations where they haven’t traditionally shown up in large numbers, it helps the thinking process and makes the ideas that come out of those groups more palatable to more people. That’s why it’s to the advantage of the organization to do this and to continue those efforts — and to the advantage of our state. We shouldn’t push that aside just because we don’t have a lot of minorities here.”
— Elliot Hicks, lawyer based in Charleston, W.Va.
Photo Courtesy of Felicia Bush
Felicia Bush is another member of the Us & Them DEI advisory board, but at first, she was skeptical about joining. As a Black woman, she worried she was being asked to participate just to check a box for a funder — not because of her expertise as a successful business owner.
Bush has seen the power of DEI firsthand including a staff retreat when she led a “privilege walk” for her employees.
The Us & Them team found several examples of privilege walks on YouTube explaining the activity designed to help people understand how opportunity shapes our lives.
“[After the killing of George Floyd, when there was a push for DEI training programs,] people were coming from the outside who had seen [the privilege walk exercises I led], and they were like, ‘We can get that and check that box, because we held a privilege walk.’ So they sought me out to provide it. They even offered to pay me, signed contracts and all of that. And then [after the backlash against DEI programs around 2024], they all backed out — which I thought was very telling.”
— Felicia Bush, MA, MSW, LGSW, founder and CEO of Harmony Mental Health Inc., a nonprofit mental health and social services agency serving nine West Virginia counties.
Photo Credit: Anna Moneymaker/Getty Images
As soon as he took office in January 2025, President Donald Trump signed many executive orders, including one aimed at dismantling DEI.
One of the orders said, “The Biden Administration forced illegal and immoral discrimination programs, going by the name “diversity, equity, and inclusion” (DEI), into virtually all aspects of the Federal Government… Nearly every Federal agency and entity submitted “Equity Action Plans” to detail the ways that furthered DEIs infiltration of the Federal Government. The public release of these plans demonstrated immense public waste and shameful discrimination. That ends today.”
Photo Courtesy of John Skrentny
Sociologist John Skrentny of the University of California San Diego says efforts to promote workplace diversity in the U.S. have long been shaped by whether Democrats or Republicans hold political power in Washington.
After the passage of the Civil Rights Act in 1964, a new agency — the Equal Employment Opportunity Commission (EEOC) — was tasked with investigating complaints of workplace discrimination. This system would become known as affirmative action, requiring the hiring of underrepresented groups. By the 1980s, enforcement of hiring quotas had fallen out of favor, but many businesses, led by their human resources departments, continued pushing forward.
“They began to make the argument that it’s actually good for business to have more minorities and women in the workforce… Diversity is good for the bottom line.”
— John Skrentny, University of California San Diego
Books by John Skrentny:
- The The Ironies of Affirmative Action: Politics, Culture, and Justice in America
- After Civil Rights: Racial Realism in the New American Workplace
- Color Lines: Affirmative Action, Immigration, and Civil Rights Options for America
Photo Credit: Trey Kay/West Virginia Public Broadcasting
In the wake of George Floyd’s murder in 2020, corporate America rushed to embrace diversity, equity and inclusion.The Target corporation, based in Minneapolis, emerged as a leader — highlighting diversity in its recruiting and suppliers and revamping store layouts. But Target is now one of the major U.S. corporations scaling back or abandoning those DEI initiatives.
Photo Credit: University St. Thomas Newsroom
Yohuru Williams, a history and law professor at the University of St. Thomas in St. Paul, Minnesota, says fear of backlash is motivating corporate decisions to end DEI initiatives.
“I think there was a moment when Target legitimately could talk about being a leader. People were making deliberate decisions to shop at Target. The company was having an impact in the community. They were recruiting from some of the best universities in the country — also from historically Black colleges and universities — bringing in incredible talent who wanted to work for Target because the company embraced diversity as part of its core identity…
But in the aftermath of Trump’s executive orders and Target’s announcement, there was real fear that all of that would go away. The community had a visceral reaction. People were saying, ‘You made this promise, we made this progress together — so if you walk away from this work, where does that leave us?’”
— Yohuru Williams, professor of history and law and director of the Racial Justice Initiative at the University of St. Thomas in St. Paul, Minnesota
Books by Yohuru Williams:
- More Than a Dream: The Radical March on Washington for Jobs and Freedom
- A Constant Struggle: African-American History 1865-Present
Photo Credit: Patrick Morrisey Campaign
Soon after winning the 2024 election, West Virginia Gov. Patrick Morrisey made his intentions clear. In a Facebook post, he wrote: “I will work very hard to implement the Trump agenda right here in West Virginia. Are you ready for a governor who will be fighting to help Trump?”
One of Gov. Morrisey’s first official acts was to sign an executive order eliminating diversity, equity and inclusion across state government. The order applied to public and charter schools, colleges and universities, state agencies, boards and departments.
Just weeks later, West Virginia University — the state’s largest university and employer — announced it would immediately close its Office of Diversity, Equity and Inclusion.
“Here in West Virginia, we’re going to do the right thing, and we’re going to make sure that West Virginia always stands for freedom, the rule of law and the American ideal. We’re going to keep going — this is just the beginning of our effort to root out DEI. That’s going to happen more and more in the weeks and months ahead.”
— West Virginia Gov. Patrick Morrisey, in a video post praising West Virginia University for its decision to end its Office of Diversity, Equity and Inclusion.
Photo Credit: WV Legislative Photography
West Virginia State Sen. Patricia Rucker, R-Jefferson, one of five women in the Senate, is a vocal opponent of diversity, equity and inclusion (DEI) initiatives. Rucker, who immigrated to the U.S. from Venezuela at age 6, says the push for DEI offends her as a minority.
“I think, in general, people consider diversity a good thing, inclusion a good thing, equity a good thing. Those are all descriptions that are favorable in anyone’s minds, if you just say them in isolation. The real concern and problem is a push using the guise of DEI of those words to really, actually, I think, do reverse discrimination. And as a minority myself. I can tell you, I’m offended. The whole entire DEI push that we have done in this country offends me personally. It is telling me I need help, and that unless someone lowers the standards for me, I can’t get to the same place. And that’s offensive.”
— West Virginia State Sen. Patricia Rucker, R-Jefferson
Photo Credit: Trey Kay/West Virginia Public Broadcasting
As West Virginia lawmakers advanced a bill to eliminate diversity, equity and inclusion (DEI) efforts across state institutions, Del. Anitra Hamilton raised concerns during a House Education Committee hearing.
Hamilton, one of the few Black lawmakers in the state Legislature, joined others — both Black and white — in questioning the bill’s necessity in a predominantly white state. Critics, including Hamilton, pointed to the proposal’s vague language and warned it could mislabel legitimate inclusion efforts as discriminatory.
In the final hours of the 2025 legislative session, the Republican-majority state legislature voted to pass the measure to end DEI initiatives statewide. Following the vote, the West Virginia Democratic Party criticized Senate Republican leaders for suspending Senate rules to achieve the vote.
“I think this is a poor piece of legislation that is written to divide us. I think that any time you write legislation and put in policies that’s based on the feelings of people, it will always land you in trouble, because feelings are subjective. At the end of the day, this bill is divisive. There is no need for it. Some of the ghosts of our past we keep alive because we won’t deal with issues. DEI, we don’t have this problem in West Virginia. We create these problems. And when we do have the problems, we won’t stand for what’s right. Today I’m standing and I’m gonna be on the right side of history because it matters. It’s offensive. It’s offensive to me. It’s offensive to my ancestors. My great great grandfather was a slave. That’s how my family got here. But no one else has that testimony here. DEI matters. At some point, West Virginia has to move beyond this. And why we got to have this legislation coming from the governor’s office, I do not know. I’m against it. I will always be against it, vote your pleasure. It’s a no for me.”
— Del. Anitra Hamilton, D-Monongalia
Photo Credit: Trey Kay/West Virginia Public Broadcasting
Rev. Matthew Watts, a longtime activist and pastor of Grace Bible Church in Charleston, West Virginia, has been a vocal critic of Gov. Patrick Morrisey’s bill to eliminate diversity, equity and inclusion (DEI) initiatives across state institutions.
“He produced no data, no information, no statistics, no witnesses. He didn’t tell any anecdotal stories as to why diversity, equity and inclusion is a problem.
“We’re not just going to roll over and say, ‘OK, all is lost. We can’t do anything. We’re back in slavery. We no longer have the right to vote. We don’t have the right to speak. We no longer have our constitutional rights.’ No — we’re going to push back.
“I can only say, I live in West Virginia. It doesn’t apply here. It’s dangerous here. It’s divisive here. It would be destructive here. It would hurt this state. And I believe if you give people truth, facts and information, the people in the state of West Virginia will see through this.”
— Rev. Matthew Watts, senior pastor of Grace Bible Church, Charleston, W.Va.
Photo Credit: Trey Kay/West Virginia Public Broadcasting
Karen Williams greeted a group of Black and white West Virginians at a town hall meeting at Grace Bible Church, held on the 57th anniversary of the assassination of the Rev. Martin Luther King Jr.
“So we gather here today because the question is: Will the destruction of diversity, equity and inclusion kill the dream? We cannot be silent anymore. We have to have a response when they talk about erasing history, when they don’t even understand the definition of DEI — and we have to get that clear.
“We’re going to clarify that, because it’s not just a Black face. You have women who have benefited from DEI more than anyone. You have people with disabilities, you have veterans, you have all of these groups. But when they talk about DEI, they’re talking about doing away with our history.”
— Karen Williams, a member of the Charleston, W.Va., NAACP’s political action committee
Photo Credit: Trey Kay/West Virginia Public Broadcasting
Rev. Marlon Collins of Shiloh Baptist Church voiced urgent concern at a town hall meeting over West Virginia’s push to eliminate diversity, equity and inclusion (DEI) initiatives.
“Can we get done with all the sanitized talk now? We can come up with plans and all that, and that’s cool. But we’re dealing with racists. There’s no reasoning with these people.
“They are right in front of our doggone face — executive orders to take Black history out of the Smithsonian, not even under the table. And we still don’t have a plan.
“All the people who are Black — my mother’s age, my father’s age — and all the white people who marched with them and got sprayed, they’re going to vote. But who we need are the people who have new ideas, who have new energy. It ain’t that ‘We Shall Overcome’ energy. It’s that ‘We kickin’ the hell out of the door in’ energy.”
— Rev. Marlon Collins, Shiloh Baptist Church, Charleston, W.Va.