Teamsters Strike Against Coca-Cola

Workers are picketing in St. Albans, Bluefield, Logan, Parkersburg and Clarksburg and are supported by other Teamsters locals who have set up picket lines across the state.

Members of the Teamsters Local 175 are striking against Coca-Cola over the company’s alleged refusal to compromise. 

Workers are picketing in St. Albans, Bluefield, Logan, Parkersburg and Clarksburg and are supported by other Teamsters locals who have set up picket lines across the state.

Teamsters Local 175 President Ken Hall said the company won’t compromise on several grievance issues and employees have been without a contract for more than a week. 

He accuses Coca-Cola of backtracking on signed agreements, including one over health insurance.

“After signing off on that language within an hour, their attorney called and said, ‘We can’t agree to that now. We have a person in our Charlotte office who doesn’t agree,’” Hall said. “We’d negotiated for over a week, it’s not like someone tricked them, they’re represented by council.”

Hall said Coca-Cola is trying to take away work from their members. 

Last month workers rejected a contract offer after the company reached an agreement with the gas station chain Sheetz to use its warehouses and employees to transport products to their convenience stores. 

“They want to direct ship their product from one of their bottling stores in somewhere like Roanoke, Virginia or Charlotte, North Carolina,” Hall said. “They want to direct ship it to a warehouse that’s owned by Sheetz and eliminate our drivers who go there, check to see what their order is, put their drinks on the shelves and merchandise it. They want to eliminate what they’re paying our drivers which will eventually result in layoffs. It’s bizarre.” 

Hall said his experience with Coca-Cola’s competitor, Pepsi, is just the opposite. 

“They don’t want to do that and they’re not doing that,” Hall said. “And they sell more drinks in West Virginia, so I think they have some idea of how to negotiate.”

Hall explained that the last time workers went on strike against Coca-Cola the volume of lost sales was high enough that two years later the company was still struggling to recover its numbers.

“This company’s mentality is unbelievable,” Hall said. “And part of that is driven, I think, that prior to them acquiring the West Virginia operation in the late 80s, they had maybe 100 unionized employees out of 4,000 and that was in Alabama. So they’re not accustomed to working with unions, frankly they despise unions, so every so often they decide, ‘We’re just going to take you on.’ So far they have not been very successful at it.”

Coca-Cola declined a request for an interview with West Virginia Public Broadcasting but in a statement said the company is disappointed the union initiated a strike.

“We’re disappointed the union decided to take our teammates out on strike but remain committed to working with them on an equitable resolution. We have a solid plan in place to continue serving our customers.”

Iconic Company Restores Ghost Murals in Appalachia

Long before website banners, T.V. or radio commercials, and electronic billboards there were murals. Coca-Cola Consolidated is working to restore its faded advertisements, or ghost signs, across Appalachia. Ghost signs are the murals painted on buildings at the turn of the century that are now faded disappearing.  One of the largest murals, so far was unveiled last week in Hinton in  Summers County. Along with the strong sentimental value to the rural residents, the signs still have a strong marketing value for the global company.

                                               Advertisement in Hinton, W.Va. before …

                                    Advertisement in Hinton, W.Va. during restoration …

Credit Jack Fralin / CCBCC
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CCBCC
A mural artist from from Roanoke, Va. worked had assistants to help restore the mural in Hinton, W.Va.

                                          Advertisement in Hinton, W.Va. after restoration …

Credit Jessica Lilly
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The mural in Hinton, W.Va. stands 17 feet tall and 60 feet wide, one of the largest ghost signs restored by Coca-Cola Consolidated. It’s one of thousands of Coca-Cola ads painted at the turn of the century, many of them in the rural south.

Like other towns across Appalachia, Hinton now deals with a drug epidemic, empty store fronts, and a high poverty rate. Some folks in the area hope the restoration, brings revitalization to the town.

This mural was painted around 1916 in Hinton, a railroad town that by 1929 had three national banks, two hospitals, ten wholesale firms and seventy-five retail stores.

“Before there was the world famous sign in New York City in Time Square, there was the sign in Hinton, West Virginia. So you can say that that sign in New York was a rip off of the sign right here in Hinton, West Virginia,” said Lauren Steele, Senior Vice President of Corporate Affairs at Coca-Cola Consolidated.

The company has restored about 15 murals across three Appalachian states so far. Some of the locations include:

  • Rocky Mount, VA
  • Ronceverte, W.Va.
  • Concord, N.C.
  • Hendersonville, N.C.
  • Roanoke, Va.
  • Salisbury, NC
  • North Wilkesboro, N.C.
  • Mebane, N.C.
  • Hinton, W.Va.
  • Ronceverte, W.Va.

Coca-Cola plans to complete ghost sign restorations in the following towns:

  • Monroe, N.C.
  • Morgantown, W.Va.
  • Elkin, N.C.
  • Eden, N.C.
  • Mt. Airy, N.C.
  • Cherryville, N.C.
  • Nashville, Tenn.
  • Bristol, Va.
  • Farmville, Va.
  • Hendersonville, N.C.
  • Shelby, N.C.
  • Charleston, W.Va.
  • Camden Park (an amusement park in W.Va.)

The company expects the list to continue to grow. The mural artists are taking a break during the height of the summer heat. The next restoration project will start up in early Fall. 

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