My service for the state I love has never been about a position; it’s always been about passion.
While I’ve been blown away by the calls, texts, emails, social media posts, and favorite candy sent (you can keep those goodies coming folks), the positive momentum we have created in the travel and tourism industry in West Virginia during the last two and a half years has never been just about me.
Amy Shuler Goodwin is the outgoing West Virginia Deputy Secretary of Commerce and Commissioner of Tourism. Her views are her own and not necessarily those of West Virginia Public Broadcasting.
In fact, no one person can do this alone—not a commissioner, not a governor. And if you loved her or hated her, Hillary was right: It does take a village. It takes people with passion all working together outside of politics to move this state to her rightful place as a premier destination.
Tourism professionals at the highest level in the world know it is more than just solid marketing. True success must be a combination of smart investments in the right markets with the right research to back up those investments combined with the most important element in a successful project—measurement of your progress.
It’s easy to pat yourself on the back when your team comes up with a beautiful ad or commercial. It’s far and away something different if you can show that ad brought people to West Virginia to spend money which you can track directly to a destination.
People presume that being Commissioner of Tourism is all about having fun. While I did experience a lot of joy in that position, it was the hardest job I ever had. I did not spend days on the slopes or kayaking. If you do it right, you are behind a desk, on the phone, in your car or in the editing bay working to sell those experiences.
As you’ve heard me say many times—tourism isn’t about fun—it’s about business: A $4.9 billion business in the Mountain State. Make no mistake, every day I thought about that investment and the 46,000 jobs the industry supports. Our team worked late nights, weekends and holidays because peoples’ jobs are on the line. It was an awesome opportunity and one that I am forever grateful.
I’ve been so fortunate to serve the state with like-minded people who never watched the clock, who ate lunch at their desks to finish a column or to pitch an international reporter in a different time zone. They pushed me to be better and to work harder than I’ve ever worked.
It was a dream and one that will continue tomorrow.
As I said, this is about passion, not about a position. Because it’s about passion, I can—we all can—do just as much as a citizen as one can as the Commissioner of Tourism to promote all that is great about this place we call home.
Amy Shuler Goodwin has been the communications director to two governors, a congressman, a mayor and a state director for a presidential candidate. She was most recently the West Virginia Deputy Secretary of Commerce and Commissioner of Tourism. A former anchor and reporter, Shuler Goodwin lives in Charleston with her husband, former United States Attorney Booth Goodwin , their two boys, Joe and Sam and their very large lab, Gus.
