Timberline Four Seasons Resort is using crowdfunding to raise money for improvements.
The Tucker County resort launched an online crowdfunding on Tuesday at www.snowfunding.com. The goal is to raise $75,000 in 65 days.
Timberline CEO Fred Herz tells The Charleston Gazette that the resort sees crowdfunding as a way to engage customers in its activities and planned undertakings.
He says crowdfunding gives customers a sense of belonging and participation.
Money raised by the crowdfunding will help pay for upgrading the ski lodge, hotel rooms and a terrain park.
Other planned improvements include additional hotel rooms and 40 new snow guns.