WVPB Performance Measures

What WVPB Does

Provides educational videos and curricula through our free website, West Virginia LearningMedia, that teach children about West Virginia history and inspire them to consider new careers, especially in STEAM (science, technology, engineering, the arts, and math.)

Produces educational programs for T.V., radio and online that improve children’s health, inform citizens about their state government, and educate West Virginians of all ages about our rich history and culture.

Instructs teachers, parents, and other caregivers on how to use educational programming through the Ready To Learn service, WV LearningMedia on-line service, and teacher guides.

Provides media programs and services to the West Virginia Department of Education, colleges, and universities to promote our shared educational mission.

Operates a network of 16 radio and 11 television towers that reach all corners of West Virginia to provide free educational radio and television programming through West Virginia PBS and West Virginia Public Radio. This network also feeds all cable and satellite systems in the state.

Broadcasts critical information in disaster situations in coordination with the state Division of Homeland Security and Emergency Management and other agencies.

Goals/Objectives/Performance Measures

Educate West Virginia students about their history and culture by producing multimedia projects for West Virginia teachers distributed by the Department of Education and our free website, West Virginia LearningMedia.

Produce annually five on-line videos and teacher guides aligned with state content standards and designed to educate and inspire West Virginia students about several key aspects of West Virginia’s history and culture.

  • Produced in FY 2014 10 videos from “The Road to Statehood” and “You Are There” documenting West Virginia’s struggle for statehood, along with 10 accompanying lessons for 8th grade West Virginia Studies classes.

Reach 4,000 students and educators through multimedia projects by the end of FY 2015, and survey educators about the curriculum with educators reporting an average rating of 8 (on a scale of one-to-ten) for usefulness of the curriculum.

WV Studies students/educators registered on WV LearningMedia website:

2014: 3,251

2015: (goal) 4,000

2016: (goal) 5,000

Average score on usefulness survey: 7.5 out of 10                                       

Educate and inspire West Virginia middle school students about careers in STEAM (Science, Technology, Engineering, Art, and Math) by producing multimedia projects aimed at middle and high school students.

Produce annually at least five on-line videos and teacher guides designed to educate and inspire middle and high schools students to excel in STEAM fields.

  • Produced five online interactive videos featuring a pipefitter, nurse-researcher, nanoengineer, iron sculptor, and forensic scientists. All are young West Virginians who talk about what it takes to succeed in their field.
  • Produced during FY 2014 five lessons for four videos from “Three Rivers: The Gauley, Bluestone, and New” in English, social studies, music, visual arts, and math. All are available at no cost on the West Virginia LearningMedia website.

Reach more than 2,500 students through multimedia projects, and survey educators about the curriculum by the end of FY 2014, with educators reporting an average rating of 8.5 (on a scale of one-to-ten) for usefulness of the curriculum.

WV Studies students/educators benefiting from service (registered on WV LearningMedia website):

2014: 3,251

2015: (goal) 4,000

2016: (goal) 5,000

Average score on usefulness survey: 8.0 out of 10

Improve literacy and math readiness skills in children ages three through eight by instructing teachers, parents and other caregivers how to use educational programming through the Ready To Learn service.

Train annually at least 625 caregivers and educators to use PBS materials to improve literacy and math readiness and skills through Ready to Learn workshops.

  • Trained 631 caregivers through Ready to Learn workshops in FY 2014

Provide special summer camps annually for at least 400 children aged three through eight that are designed to maintain and develop reading and math skills.

  • Reached 440 children ages three through eight through special summer camps in several low-income areas by August 2014.

Inspire annually approximately 35,000 children through events featuring “The Cat and the Hat” and other PBS Kids characters (i.e., book festivals, health fairs, read aloud, family days.)

  • Reached 34,810 children through special evens and character visits in FY 2014.

Provide quality educational broadcasting to West Virginia residents in all parts of the state.

Reach annually 350,000 viewers of West Virginia public television during the February Nielsen ratings period.

Persons viewing WVPB

2014: 344,190

2015 and 2016: (Goal) 350,000

Reach annually 105,000 listeners of West Virginia Public Radio during the Fall Arbitron ratings period.

2014: 105,000

2015 and 2016: (Goal) 105,000

Reach at least 600,000 unique users for wvpublic.org during FY 2016.

Unique website visitors to wvpublic.org                         

2012: 312,533

2013: 331,008

2014: 562,041

2015: (Goal) 600,000