West Virginia Public Broadcasting and Mountain Stage's Joni Deutsch has been named to The State Journal's Generation Next: 40 Under 40 for 2017. The 25-year-old was chosen for her passion in promoting the West Virginia music scene through her weekly radio program A Change of Tune, her statewide #WhyListen event series through NPR Generation Listen and her critically-acclaimed 30 Days of #WVmusic series.
For the past 12 years, The State Journal's Generation Next: 40 Under 40 has recognized outstanding young professionals who work and volunteer to make West Virginia a better place. As the newspaper puts it, "As West Virginia continues to stare down hard times, it will be the innovations and energy from Generation Next that carries the state to prosperity."
Joni Deutsch was born and raised in Charleston, West Virginia, and graduated from West Virginia University with a degree in public relations and advertising. After learning the radio ropes at WLUR 91.5 FM in Lexington, Virginia, Joni returned to the Mountain State and joined the West Virginia Public Broadcasting family as the creator and host of the weekly indie/alternative music program A Change of Tune.
In June 2015, Joni became assistant producer for NPR Music’s live performance radio program Mountain Stage and host of its #MS2Go podcast. One year later, she became the program’s youngest (not to mention first female) guest host, a position she will return to later this June as part of a special FestivALL edition of Mountain Stage.
Over the year, Joni Deutsch's work has been featured on NPR's Morning Edition & Weekend Edition, NPR Music's Heavy Rotation, Poynter, Inside Appalachia, WERA FM's FemChord and Clutch MOV, among others.In 2015, the Charleston Gazette-Mail named Joni one of the people “making Charleston [West Virginia] even better." In 2016, she was named an Emerging Voice Scholar by the Alliance for Women in Media.
For more information on the Generation Next: 40 Under 40 recognition and the full list of recipients, click here.