West Virginia Tourism Gets 'Almost Heaven' Rights

Nov 2, 2017

Singer-songwriter John Denver who co-wrote "Take Me Home, Country Roads" -- West Virginia's unofficial anthem.
Credit RCA / AP Images

A song beloved by West Virginians will now represent the state across the country. The West Virginia Tourism Office is hoping the song will help promote the state.

The West Virginia Tourism Office says it has obtained rights to use the song "Take Me Home, Country Roads" in marketing and will begin this week.

Made famous by John Denver, it calls the mountain state "almost heaven," and has been an unofficial West Virginia anthem practically since its 1971 release. It was named an official state song in 2014.

Fans sing it at West Virginia University home football games.

The tourism office says it will make it a centerpiece of a major ad campaign next year.

According to National Public Radio, Denver first heard the incomplete song in the Washington, D.C., apartment of songwriter Bill Danoff and his girlfriend and writing partner, Taffy Nivert.

They finished it and recorded it together months later in New York City.