West Virginia Public Broadcasting, an award-winning statewide public media organization, is seeking a highly motivated individual and public media fan to join our team as a Marketing Coordinator and help tell West Virginia’s story.
The Marketing Coordinator will be responsible for executing our recently developed marketing plan, raising the visibility our organization and our award-winning news, educational and cultural content. The Marketing Coordinator will also play a vital role in social media and multi-platform promotional efforts.
Full-time, Salary Exempt Position
KEY ATTRIBUTES FOR CANDIDATES:
Powerful Organizer – Ability to coordinate marketing and promotional plans across TV, radio, and digital deliver platforms. Skilled at planning, executing, and measuring the results of marketing efforts.
Persuasive Communicator – Effective at writing, editing and producing a variety of educational, informational, and promotional materials. Composes compelling press releases, newsletters and event descriptions.
Social Thinker – Understands the power of digital media, naturally conversant in social platforms. Able to communicate visually through charts and graphics.
Brand Ambassador – Recognizes the value of WVPB’s brand, parent brands like PBS and NPR, and sub-brands such as Inside Appalachia. Capable of raising awareness and protecting the integrity of WVPB brands and identity.
REQUIRED SKILLS AND TRAINING:
Bachelor’s degree with a major in communications, fine arts, journalism, graphic design, marketing, public relations, English or related field. Full-time paid experience in a field of public information dissemination may substitute for above training on a year-for-year basis.
One year of experience in a public information dissemination field is required.
Media editing experience is preferred, with software such Adobe Create Suite or equivalent.
Send the completed application, along with a resume and cover letter, to email@example.com
WVPB is operated by the Educational Broadcasting Authority of West Virginia (EBA), a state agency that offers competitive salaries and excellent benefits. The EBA is an Equal Opportunity Employer and encourages women and minorities to apply.